Toyota Land Cruiser 300 HEV Wadi Rum Launch — Cinematic TVC & Photography
Client: Markazia Toyota — Toyota’s exclusive distributor in Jordan
Project Type: TVC Production • Photography • Social Media Content Creation
Location: Wadi Rum, Jordan
Duration: Less than 12 hours (Full Production Day)
In collaboration with Markazia Toyota, our team executed a high-impact content production campaign for the launch of the all-new Toyota Land Cruiser 300 HEV (Hybrid Electric Vehicle) in Jordan. The project was filmed entirely in the breathtaking desert landscapes of Wadi Rum, one of the world’s most iconic UNESCO World Heritage sites, to showcase the Land Cruiser 300 HEV’s legendary off-road capability, advanced hybrid technology, and refined design.
Objectives
Create a premium launch campaign that positions the Land Cruiser 300 HEV as the ultimate hybrid off-roader in the region.
Deliver cinematic TVC footage, high-resolution photography, and engaging social media content optimized for multi-platform use.
Highlight the vehicle’s rugged performance, efficiency, and luxury through authentic Jordanian desert scenery.
Execution
With a tight turnaround of less than 12 hours, our crew managed a full production setup in Wadi Rum — covering:
Television Commercial (TVC) filming in multiple cinematic angles, including dynamic driving shots, aerial drone footage, and detailed close-ups.
Professional photography capturing hero shots, lifestyle moments, and product details.
Social media content creation tailored for Instagram, Facebook, TikTok, and YouTube Shorts, optimized for high engagement and SEO performance.
The desert’s dramatic red dunes, rock formations, and golden light provided a visually stunning backdrop, amplifying the Land Cruiser’s powerful stance and hybrid innovation.
Results
On-time delivery of all assets within the client’s launch schedule.
Exceptional client satisfaction — Markazia Toyota praised the execution, creative direction, and final deliverables.
A cohesive content package ready for multi-channel marketing, maximizing visibility for the Land Cruiser 300 HEV launch in Jordan.