Off-EscapeLifestyle Series

Automotive content in the region defaults to specification and showroom. The audience that actually buys these vehicles lives on social and responds to lifestyle, not litres.

Shoot the escape, not the engine. Position the vehicle as the enabler of a weekend rather than the subject of a brochure.

Location-led shooting across Jordan with a compact crew, gimbal and tracking-vehicle work, built to move fast and stay cheap per asset.

A rolling series of short films and vertical cuts released across the brand's owned channels.