Cars are hard
to shoot well.
Most production companies will tell you they shoot automotive. Very few have done enough of it to know why a car looks wrong on screen, and how to fix it before the shoot day.
Cars are unforgiving. Reflections read every light source in the environment, panel shapes collapse at the wrong focal length, and motion that feels fast in person looks inert on screen. None of that is fixed in the edit.
It is fixed in planning: sun position by the hour, surface and terrain, tracking vehicle and rig choice, and knowing which angles flatter a specific body shape. That knowledge only comes from having shot a lot of cars.
Automotive is our deepest specialism. Toyota, Toyota Gazoo Racing, Lexus, Land Rover, Defender, Mitsubishi and Chery, usually through dealer groups such as Mahmoudia Motors and Markazia, shot across Jordan including desert work in Wadi Rum.
Location and light planning
Sun position, surface, backdrop and terrain worked out before a call sheet exists.
Tracking and rigging
The right vehicle, rig and speed for the shot, rather than whatever is available on the day.
Launch and dealer content
Model launches, walkarounds, dealer campaigns and always-on social from a single shoot.
Grade that respects paint
Colour work that keeps metallics and body lines intact instead of crushing them.
Which automotive brands have you worked with?
Toyota, Toyota Gazoo Racing, Lexus, Land Rover, Defender, Mitsubishi and Chery, typically through dealer groups including Mahmoudia Motors and Markazia.
Do you travel for automotive shoots?
Yes. We shoot across Jordan including desert and location work, and travel for regional projects across the Gulf.
Can you handle a model launch end to end?
Yes. Strategy, creative, shoot, post and the full set of cut-downs for dealer, social and broadcast, from one production.
Do you shoot moving vehicle work?
Yes, with appropriate tracking vehicles and rigs. Motion is most of what makes automotive film work, and it is planned rather than improvised.