Land Cruiser 300 HEVWadi Rum Launch

Markazia Toyota was launching the all-new Land Cruiser 300 HEV in Jordan and needed a campaign that carried the weight of the nameplate while communicating something new: hybrid technology in a vehicle people buy for its mechanical honesty.

Put it where the legend was made. Wadi Rum — a UNESCO World Heritage site and the toughest, most cinematic proving ground in the country. Legendary off-road capability, advanced hybrid technology and refined design, told in a landscape that needs no set dressing.

One production day. Under twelve hours on location in the desert to capture a TVC, a full photography library and a social content package. Dune running, rock formations, golden hour and blue hour, all with a single vehicle and zero margin for a reshoot.

A broadcast TVC, a stills set used across dealer and digital, and a run of vertical social cuts released across the launch window.